Shortlisted Creative Photo Awards 2020
The emerging lines on the signage suggest breaks in relationships between people, animals and territories. Environmental impact has fissured ambiguities and new readings in these hotel signs, which are far removed from the original intention and information. Clear factual instructions are now complicated images with complex messages that are emotionally charged.
The orientation of the line often overlays or splits icons and regions opening rifts of separation while conveying interconnections like energy transmissions, pathways or contagions.
